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WXY is a New York-based architecture, urban design, planning firm renowned for their innovative approach to public space and urban issues. Close collaboration with WXY started in 2009 while Yeju was graphic/environmental design director of the firm, and has been active for the past five years. Naturally, creating and shaping the firm’s identity has been a long, inclusive process, interacting with the development of the firm. The application of WXY’s visual identity has evolved through designing a variety of materials for different purposes and contexts since its inception in 2010.

Business Cards (2014)
WXY’s business cards were redesigned to be something more than flat business cards. The actual uses of the cards in common situations and contexts were reassessed and brought into the form: a small free-standing sign on meeting tables, a memo card to sketch ideas or make personalized notes to share. Highlighting the inside of the card reflects the strength of WXY’s practice: focus on content and process. In addition, the three-dimensional structure of the cards echoes the architectural nature of the firm’s practice while allowing the appearance of the logo to change depending on the physical angle.

Website, Mobile Site (2014)
The main challenge for WXY’s website was the complex and diverse nature of the firm’s projects. In order to make the navigation more intuitive, the content was divided and organized using the inherent form of the logo: the division between firm information and project information—the symmetry of the logo; the distinction between architecture, urban design, and planning categories—the three vertically stacked letters of the logo. Each project is presented as a slideshow with a narrative. Website Development: GrayBits


WXY Newspaper (2010)
WXY’s new identity was originally designed for WXY Newspaper, which was part of a temporary exhibition in Seoul in 2010. The symmetry and mirroring effect was the core visual idea for both the installation and the newspaper. The newspaper replaced all the wall graphics and worked as portable signage as people held them up or carried them around within the space.