Yeju Choi is a designer, artist, and teacher based in New York City. She runs a multi-disciplinary design practice nowhere office (which is actually located here), researching, designing, and building a variety of things: visual identities, printed matter, websites, videos, exhibitions, environmental graphics, installations, structures, and objects.
Whether commissioned or self-initiated, pragmatic or experimental, most of her projects address social issues that are community-/site- specific, and encourage different ways of seeing and experiencing our everyday surroundings. She works with civic, public, and cultural organizations; collaborates closely with architects, urban designers, planners, and other designers and artists; and engages with local communities within the creative process.
Recent projects include:
Catch — & — Release , a year-long creative placemaking project (Part 1: a participatory installation, Part 2: the Seaport Stories  , an interactive story tour) aiming to make visible the hidden culture of South Street Seaport in Manhattan; On a Fence , a temporary public art installation that transforms a fence into an interactive structure for Manhattan’s Lower East Side community; visual identity system, publication, website, and on-going art direction and design for WXY ; visual identity, publication, and website for The Queensway Plan , an interdisciplinary study to transform an abandoned railway in Queens into a linear park; on-going art direction and design of posters and invitations for Performa ; exhibition and publication design for Civic Action , a project of the Noguchi Museum and Socrates Sculpture Park, that envisions the future of Long Island City in Queens through a series of site-specific art projects.
Previously she was art director at Barneys New York , working on rebranding and overall graphic design and art direction; graphic/environmental design director at WXY; and user interface designer at LG. Her work has been recognized, published, and exhibited internationally by Yale University(US), Royal College of Art(UK), Type Directors Club(US), Typography Seoul(KR), Communication Arts(US, KR), :output award(NL), étapes Magazine(FR), among others.
She holds B.F.A from Seoul National University and M.F.A from Yale University , both in graphic design. She has been a visiting critic at Yale, Cornell, Parsons the New School for Design, in graphic design and urban design departments. Currently she teaches graphic design at Yale University School of Art.
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